William Roam products are all designed, crafted and distributed in America. Not only are William Roam products American-made, they are American-inspired. Each product features American fruits, grains and other key ingredients, all formulated, refined and made in the states.


We believe the greatest luxury is the freedom you feel when you travel well.
That’s why we craft the finest soaps, shampoos, lotions and sundries for hoteliers.

Our products, all of which are designed and produced in America, make a stay at your hotel even more special. We offer four collections so you can offer your guests a package that complements their needs.

Go your own way—in complete luxury. William Roam.


William Roam was inspired by the knowledge that we are at our best when we are able to give back to our communities, our country, and our planet. In everything we do, we make the right choices for the environment and our customers. We’ve partnered with organizations that understand the importance between economy and ecology, and ensured our entire collection of products are vegan (free from animal ingredients), gluten and cruelty-free,

We believe that choosing a path of ethical, environmental and philanthropic compassion is more than just buzzwords. From the products we make, throughout our partnerships and supply chains, to our charitable giving, William Roam is dedicated to manufacturing the highest-quality soaps, hair and body care items with care and integrity, in every aspect of our business.

Our entire collection of personal care products are vegan (free from animal ingredients) and cruelty-free, as awarded with the Leaping Bunny stamp of approval by The Coalition for Consumer Information

on Cosmetics’ (CCIC). This certifies all of our products to be free from animal tests under the International Humane Cosmetics and Household Products Standards.

The Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.



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